Citadel Signage Redesign

Edmonton’s theatre community is growing and attracting a wider range of audiences, and in this group project, we wanted to help facilitate that. We especially wanted to focus on making the space more appealing for a younger audience, at the same time as making signage more accessible for older audience members as well. With this project, we hoped to make The Citadel space easier to navigate for both new and seasoned visitors, and give them confidence and excitement when they’re going to see a show.

Collaborators: Christy Campos, Tess Heinricks, and Danielle McBeth

 
Booklet layout by  Danielle McBeth , booklet cover and renders by Rachelle Lenihan

Booklet layout by Danielle McBeth, booklet cover and renders by Rachelle Lenihan

Directory design by  Christy Campos , renders by Rachelle Lenihan

Directory design by Christy Campos, renders by Rachelle Lenihan

Small standing sign design and renders by Rachelle Lenihan

Small standing sign design and renders by Rachelle Lenihan

Wall sign design and renders by Rachelle Lenihan

Wall sign design and renders by Rachelle Lenihan

Theatre sign design by  Tess Heinricks , renders by Rachelle Lenihan

Theatre sign design by Tess Heinricks, renders by Rachelle Lenihan

Existing signage system

Existing signage system

Deliverables

  • 10 Sign variations

  • 3D Renders

  • Designed Booklet

Process

  • Brainstorming culture and history of the Citadel with group members

  • Scouting/walkthrough of space to determine sign placements

  • Design of signs based on brainstorming

  • 3D rendering to show potential placement and appearance

  • Compilation of designs into booklet