Citadel Signage Redesign

Collaborative Project | Wayfinding | Signage | 3D Modelling | Photoshop | Bookbinding

Booklet layout by Danielle McBeth, booklet cover and renders by Rachelle Lenihan

About the Project

Edmonton’s theatre community is growing and attracting a wider range of audiences, and in this group project, we especially wanted to focus on making the space more appealing for a younger audience, and at the same time make the signage accessible for older audience members as well.

Collaborators: Christy Campos, Tess Heinricks, and Danielle McBeth

Existing signage system

Existing Problems

The signage at the Citadel Theatre is not suited to its environment since its construction. The foliage placed in the theatre blocks many of the standing signs, and the gold doesn’t stand out in the dark environment when shows are going on in the evening.

Complete Deliverables

In collaboration with the group

  • 10 Sign variations

  • 3D Renders

  • Designed Booklet

My Role

  • Brainstorming culture and history of the Citadel with team members

  • Scouting/walkthrough of space to determine sign placements with team members

  • Design of signs based on brainstorming with team members

  • Personally 3D rendering to show potential placement and appearance

  • Collaborative compilation of designs into booklet with team members